For Loan Officers and Mortgage Brokers
Without Waiting on Realtor Referrals, Buying Shared Leads, or Paying an Agency Retainer
Every borrower answers 5 screening questions and confirms by text and by email before the lead reaches you.
One campaign per borrower type: first-time buyers · self-employed borrowers · investors · FHA/VA · cash-out refi
With LenderScale, you pick the borrower types for your market.
Every borrower we send you has answered our 5 screening questions and confirmed by text and by email, so they're expecting your call. No other loan officer bought that lead. Referrals still come in. They just aren't your only source anymore.
Three steps between a borrower answering an ad and their name reaching you.
Each borrower type you pick gets its own ad: first-time buyers, self-employed borrowers, investors, FHA/VA borrowers and cash-out refinances. A first-time buyer wants a first home and a cash-out refi borrower wants cash out of the home they own, so they don't see the same ad. We run the ads in your market.
Every borrower who responds answers 5 screening questions: credit score, timeline, loan amount, loan type and annual income. Only borrowers who tell us they plan to buy or refinance now go on to the next step. The questions are there to keep tire kickers off your call list.
Before we send you a name, the borrower confirms by text and by email that they want to speak with a lender this month. No confirmation, no lead. So when you call, the borrower is expecting it.
Confirmed twice. Sold once.
We take one loan officer per area. Once you're in, every lead from that area goes to you.
The ad spend is inside the price of your pack, so there's no second bill for ads.
Your first pack is 10 exclusive leads. After that, pay per lead as they come in, or buy a pack of 50. There's no retainer.
Each lead comes to you the moment the borrower confirms, while they're still expecting your call.
How it works
Claim your area. On the call, we find out if it's a good fit.
You pick your borrower types and your area.
Your ads go live in your market.
Each lead reaches you the moment the borrower confirms, and you make the first call.
No term to sign. After your first pack, you buy more when you want more.
We handle: the ads, the ad spend, the screening and the confirmation.
You handle: picking your borrower types, then what you do best, calling the borrower and closing the loan.
What you can hold us to:
“If we don't deliver all 10 inside thirty days, we keep the campaign running at our own cost until you have them.”
“And if a lead doesn't match the spec we agreed on, we replace it for completely free. No questions asked.”
The guarantee covers lead delivery: how many leads you get, and that each one matches the agreed spec. It does not cover loan approvals, interest rates, closings or income.
10 exclusive borrower leads in 30 days. Guaranteed.
You pick the borrower types before anything launches, and each one gets its own ad in your market. Every borrower who responds answers 5 screening questions: credit score, timeline, loan amount, loan type and annual income. The ones who say they're ready now confirm by text and by email, and only then does the lead come to you.
You pay per lead, starting with a pack. Your first pack is 10 exclusive leads plus a one-time setup fee, and the ad spend is inside the price. We'll walk you through prices on the call.
Unfortunately that's common. If those leads were shared, you were one of several lenders who bought the same name, and it was never your script or your timing. Ours go to you alone, after the borrower saw an ad written for their situation, told us they're ready now and confirmed twice.
No. We don't keep a pool of leads to sell. Your ads start running once you're a client, and every lead they bring in goes to you and nobody else. It's never shared or resold.
A name, once the borrower has confirmed twice. You make the first call.
No. LenderScale is a lead-generation company. It is not a lender or a mortgage broker, it does not originate, underwrite or approve loans, and it does not give mortgage or financial advice.
Loan officers and brokers who close at least two or three purchase or refi deals a month.
We'll go through your market, your loan types and what your first 30 days look like. If it's not a fit, we'll be honest on the call.
Claim Your AreaFor loan officers and brokers who close at least two or three purchase or refi deals a month.
Confirmed twice. Sold once.